SKINCARMA-HatMark.jpg

Welcome to Skincarma.

These are the musings of Carmine Montalto, NYC-based writer, skincare junkie and brand guru. The former copywriter at Kiehl’s, Carmine has more than 25 years of experience in beauty. Through the Skincarma Blog, he puts all of his product wisdom to work demystifying the ever-evolving world of skin care. 

You can change your skin’s destiny.™

PRODUCT REVIEW: PURITO CENTELLA UNSCENTED TONER – CLEAN K-BEAUTY HYDRATING TONER

PURITO | CENTELLA UNSCENTED TONER

IMG_4710.jpg

The new Purito Centella Unscented Toner is what I consider a minor upgrade of the brand’s popular Centella Green Level Calming Toner — which I’ve oddly never tried. No matter, the new version is a superior formula.

To start, the Centella Unscented Toner is fragrance free, essentially free of fragrant plant oils, or essential oils. Essential oils are certainly not essential for skin health. The only thing they’re essential for is stimulating our sense of smell.

Let me repeat it (I feel guilty when I don’t!) — fragrance isn’t skin care!

Like the original, Purito’s Centella Unscented Toner is infused with soothing Centella Asiatica Extract, the second ingredient, at a 10% concentration of the relatively tight formula. The entire ingredient list is comprised of 20 ingredients — the majority of which are intended to soothe and hydrate the skin.

There are an additional four components of the centella asiatica plant, Madecassoside, Asiaticoside, Asiatic Acid, Madecassic Acid. The stuff is a veritable “cica” cocktail! In all, I’d say there’s about 15% centella, inclusive of all five components. That’s a solid amount.

IMG_5799.JPG

What is Centella Asiatica?

Centella asiatica is an antioxidant-rich extract that may be listed on labels as asiatic acid, hydrocotyl, or gotu kola. It is a source of amino acids and has soothing properties. Concentrations of 5% show notable improvement in skin’s moisture content.”

- The Paula’s Choice Research Team; reference for this information: Indian Journal of Pharmaceutical Sciences, Jan-Feb 2016, pages 27-33


Centella also happens to be a hydrating humectant similar to Hyaluronic Acid, Aloe Vera and even algae. As an added hydrating bonus, Purito included Sodium Hyaluronate — the salt form of Hyaluronic Acid that’s most compatible with the skin. In addition, there’s Portulaca Oleracea Extract — an anti-inflammatory that helps to soothe irritated skin and can even help to provide relief for acne-prone skin.

With a pH of 5.5, the Centella Unscented Toner formula is as light as water and ideal for use in the K-beauty 7-Skin Method. If you haven’t tried the hyper-hydrating 7-Skin Method, check out my article on it here.

SHOP THE BLOG: Purchase the Purito Centella Unscented Toner for $21.51 here.


**WATCH MY VIDEO REVIEW OF PURITO THE BEST CLEAN SKINCARE FROM THE WORLD OF K-BEAUTY…ON MY YOUTUBE CHANNEL HERE.**


The Ingredient List of the Purito Centella Unscented Toner:

PRODUCT REVIEW: PURITO CENTELLA UNSCENTED SERUM – ONE OF THE BEST ANTI-AGING SERUMS IN CLEAN K-BEAUTY

PRODUCT REVIEW: PURITO CENTELLA UNSCENTED SERUM – ONE OF THE BEST ANTI-AGING SERUMS IN CLEAN K-BEAUTY

PRODUCT REVIEW: PURITO FROM GREEN CLEANSING OIL – ONE OF THE BEST CLEANSING OILS IN CLEAN K-BEAUTY

PRODUCT REVIEW: PURITO FROM GREEN CLEANSING OIL – ONE OF THE BEST CLEANSING OILS IN CLEAN K-BEAUTY