PRODUCT REVIEW: PURITO CENTELLA UNSCENTED SERUM – ONE OF THE BEST ANTI-AGING SERUMS IN CLEAN K-BEAUTY
PURITO | CENTELLA UNSCENTED SERUM
And right along with Purito’s launch of the Centella Unscented Toner comes the new super-soothing, centella-powered Centella Unscented Serum!
Purito decsribes their new serum as '“a super solution to rescue super sensitive skin.” Hah, I love that!
And, similarly to their introduction of an unscented version of the original Centella Green Level Calming Toner the brand’s new serum is powered by the ultimate soothing actives to help treat sensitive skin and comfort skin that is highly sensitized to multiple factors like potential allergens, environmental pollution — even the change of seasons. I don’t think I’ve ever seen a brand position a product for the express purpose of skin sensitivity due to seasonal changes. I know my own skin experiences seasonal sensitivity. Hey, Purito, that’s kind of brilliant!
What is Centella Asiatica?
“Centella asiatica is an antioxidant-rich extract that may be listed on labels as asiatic acid, hydrocotyl, or gotu kola. It is a source of amino acids and has soothing properties. Concentrations of 5% show notable improvement in skin’s moisture content.”
- The Paula’s Choice Research Team; reference for this information: Indian Journal of Pharmaceutical Sciences, Jan-Feb 2016, pages 27-33
The new Centella Unscented Serum is, of course, powered by Centella — a purported 49% of the formula and the first ingredient in the INCI. The reality is more nuanced. Likely, Purito’s chemists “solved” (or dissolved) an amount of Centella Extract in purified water to create a Centella solution that comprises 49% of the formula. So it’s not exactly a 49% concentration of pure Centella Extract. That would probably feel like putting raw aloe on your face!
There’s lots more pro-skin health goodness here including three additional components of the centella asiatica plant — Asiaticoside, Asiatic Acid, and Madecassic Acid.
But this baby is much more than a soothing serum, although it’s quite the treatment for inflamed, sensitive and irritated skin.
There’s classic Glycerin as well as Niacinamide, Camellia Sinensis (Green Tea) Leaf Extract and Sodium Hyaluronate. All to be expected.
But what really surprised me about the formula is the fact that Purito included ceramides and four peptides: Palmitoyl Hexapeptide-12, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Palmitoyl Dipeptide-10.
So, not only is the Centella Unscented Serum a treatment for soothing sensitivity, but it also helps to hydrate, plump, brighten and strengthen skin while delivering a moderate degree of anti-oxidant protection. Think of it as a really well-rounded clean anti-aging serum for a mere $20 or so.
The lightweight formula has a slightly pulpy gel-like texture that melts instantly when massaged into the skin. Seriously, Purito, wow!
SHOP THE BLOG: Purchase the Purito Centella Unscented Serum for $15.21 here.
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**WATCH MY VIDEO REVIEW OF PURITO THE BEST CLEAN SKINCARE FROM THE WORLD OF K-BEAUTY…ON MY YOUTUBE CHANNEL HERE.**
The Ingredient List of the Purito Centella Unscented Serum:
sii|h 0 0, Dipropylene Glycol solv|perf|vc, Niacinamide cci|sb|aacne|h, Butylene Glycol h|solv|vc 0 1, 1,2-Hexanediol solv, Glycereth-26 h|emo|vc 0 0, Ceramide NP 
sii, Sodium Hyaluronate sii|h 0 0, Asiaticoside aox|perf, Asiatic Acid , Madecassic Acid , Palmitoyl Hexapeptide-12 cci, Palmitoyl Tripeptide-1 cci, Palmitoyl Tetrapeptide-7 cci, Palmitoyl Dipeptide-10, Carbomer vc 0 1, Arginine sii, Sclerotium Gum vc, Hydrolyzed Jojoba Esters, Caprylyl Glycol h|emo, Polyglyceryl-10 Myristate, Panthenol so|h 0 0, Polyglyceryl-10 Laurate surf|emu, Hydrogenated Lecithin emo|emu, Camellia Sinensis Leaf Extract aox|so|amic|emo|h, Pancratium Maritimum Extract sb, Dipotassium Glycyrrhizate so|h, Disodium EDTA chel|vc, Adenosine cci
