Oct 1

Oct 1 PRODUCT REVIEW: EGYPTIAN MAGIC ALL PURPOSE SKIN CREAM – ONE OF THE BEST NATURAL MOISTURIZERS FOR DRY SKIN

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EGYPTIAN MAGIC | ALL PURPOSE SKIN CREAM

This review was originally part of my blog article titled, The Skincarma Challenge: Cult Moisturizer Egyptian Magic Vs. Drunk Elephant Protini. You can still catch the full piece here.

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The Egyptian Magic All Purpose Skin Cream certainly has a cult following. But that doesn’t make it a great product — or even a good product. Look at La Mer’s cult Creme de La Mer. Definitely cult, definitely not a great skincare product.

It’s a good moisturizer with known irritants in the form of essential oils. And at $190 today, a complete joke IMO.

However, in the case of Egyptian Magic, I have to admit its cult persona is warranted. First, at $21.75, you could buy eight jars for the price of a single 1 oz. jar of La Mer — and, in one of the great skincare marketing ruses of all time, get a far better moisturizer!

So what makes Egyptian Magic’s All Purpose Skin Cream such a good moisturizer?

Well, as I always say, as important as what’s in it is what’s not in it.

There are no harmful ingredients in the Egyptian Magic formula. In fact, there are only five ingredients in all — Olive Oil, Beeswax, Honey, Bee Pollen, Propolis and Royal Jelly. That’s it! 100% natural. No preservatives. No fragrances. No fragrant plant oils. No b.s.! Just really great-for-skin ingredients.

And what makes it cultish? I think two things — the lore behind the product’s inception and the fact that such a simple, apparently ancient formula actually works!

Here’s the thing about Egyptian Magic: there’s no magic in it! Honey is a great ingredient for skin, delivering moisturizing, antimicrobial and occlusive benefits to the skin. Propolis and Royal Jelly are also natural, nourishing pro-skin health ingredients with some antioxidant benefits. If the Queen Bee can eat it, you bet your skin will love it too! Even the beeswax acts as a gentle occlusive substance to prevent moisture loss.

And then there’s the brand’s story about how some water filter salesman named Mr. ImHotepAmonRa was hanging out in a Chicago diner and was approached out of the shadows by an old Egyptian man named Dr. Imas.

The Egyptian claimed to have inside knowledge of an historic skin cream formula found in the tombs of the ancients. That’s some crazy stuff, right?

The whole thing was even written about over a decade ago in The New York Times, in the paper’s popular Skin Deep section. You can catch the Times’ piece here.

Hey, I wanna believe it. It’s really cool. But guess what — hype or no hype, story or no story, this is a really good product. Cleopatra was clearly onto something — and uber fan Kate Hudson, too, apparently.

SHOP THE BLOG: Purchase the Egyptian Magic All Purpose Skin Cream for $21.75 here.

BUY EGYPTIAN MAGIC ALL PURPOSE SKIN CREAM